Ostro on 05 October 2012
If you all don't like it, don't use it!?
Just imagine the amount Microsoft would have to pay if it was 400 points (for a game on sale) and all connected users would register. It's just another way of advertising (get people who don't play as much as you to play more = buy more games/live subscriptions), it is NOT in any way reward for you being oh so hardcore or whatever you want to be.
