I think there are lots of casuals on PS3 and 360 that think graphics are most important. This poll fails to prove the standpoint, because there are minimal casual gamers on vgchartz.
Casuals define games thru graphics. Good graphics means good story & gameplay.
Most of time time the casuals are right. An 1st party title has good graphics and also good gameplay and story. Then again it's not always true like Lair. Or the otherway around Halo 3 medicore graphics great gameplay.
There is also a group of casuals that gets fooled by there Idol like spiderman or have been influenced by a movie.
For me.
Singleplayer game: Story Gameplay & Graphics.
Multiplayer game: Replay value, Gameplay & Graphics.
Graphics should be less important since you already have a PS3/360.
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