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pokoko said:

As for the OP, Microsoft tried to buy up timed exclusives at the start of the generation, but I don't think it worked out well for them.  Their new practice of buying up exclusive DLC seems to be the better route.  They're trying to entice people to buy 3rd party titles on their system and it's working reasonably well.  I don't think they have to change that model for the next gen.

I agree with that.

The exclusive content is a factor to consider between one version and another plus the bundled special editions too... Call of Duty is a franchise that growed with 360 deu the deals with it with the famous bundles and special edition to boost sales.