When the new console arrives, MS will do what it does, outspend everyone else in advertising and secure exclusive publishing rights for some big AAA games. As far as the 360, they have already established that direction - Halo, Forza, XBLA.
They make a ton of money off of multiplatform games and there is no risk involved on their part, that's why they don't do many AAA exclusives. Everyone pays for Gold, everyone bought a Kinect, MS has accomplished everything they wanted with the 360 and is ready to move on to the next console.







