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I'm guessing the ps360 will increase in sales, probably to the point where it outsells the wii for a week or 2 (maybe more depending on how many commercials run, and when they start to be aired). However, the wii will continue to sell at approximately the same rate as it has since launch - sold out.

I think it'll be more interesting to see which console will get a bigger boost, due to GTAIV. Will people upgrade from ps2-ps3 to play this game........or will the 360 flaunt its downloadable content, to the point where it makes you sick to your stomach seeing that commercial 1 more time, a la Halo 3.