Everything that is wrong with mainstream videogame advertisement, in a HARDCORE video.

[Mr Khan]

chocoloco said:

It was figured out a long time ago that image sold a product more than showing the product. At least, for sure in the USA, I cannot remember who started it, in which cigarette companies are one of the early examples, with images like the Marlboro Man standing out the most. Modern advertising does try portray an image of who you are by using it. Apple is a big user of this method, but everyone does it now.

I am glad I know enough about Fable to know that this on rails game would probably be worse than is the averagness of the mainline fable series. The British accents are weird.

Another early benifactor to selling through image was absolute vodka.

Image works better in products with low differentiation, like cigarettes, soda, or food.

While image helps companies like Apple, for instance, what makes the difference in Apple's case is a fundamentally solid user experience that meshes well with the image presented. But if you're working in a field with high product differentiation, your product better be able to back up your image, or you'll get sunk real quick.