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It was figured out a long time ago that image sold a product more than showing the product. At least, for sure in the USA, I cannot remember who started it, in which cigarette companies are one of the early examples, with images like the Marlboro Man standing out the most. Modern advertising does try portray an image of who you are by using it. Apple is a big user of this method, but everyone does it now.

I am glad I know enough about Fable to know that this on rails game would probably be worse than is the averagness of the mainline fable series. The British accents are weird.

Another early benifactor to selling through image was absolute vodka.