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makingmusic, that bares no relevance to anything though. I could reduce something in price 5 times in a year and by the end I could say "in the end the price has come down $100". The argument is used when talking about Sony trying to stimulate demand for their product. Since the price reductions of the SKU's were done at different points in time, each seperate one would generate demand and that is what the jist of the arguments using the "two price cuts" are.