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famousringo said:

The comparison isn't a lie, the problem is that an SGS3 is not equal to an SGS3. You can see it right here in these benchmarks:

http://www.anandtech.com/show/6324/the-iphone-5-performance-preview

Right in the first graph we see iPhone 5 in the lead, one SGS3 variant following very closely, and two other SGS3 variants way the hell behind. The reason? Completely different SoCs. How the hell can two phones be called the same name when one is 50% faster than the other? Scroll down to the GPU benchmarks and it gets even worse. On one test, one SGS3 outscores  another by 200%! One model also has more RAM than the other, and damned if I know which one it is.

Android fragmentation is getting so ridiculous that even the name of the device doesn't tell you what you're going to get.

They are US variants. I don't care about them but obviously some might do so fair enough.

It has nothing to do with fragmentation. The SOC on the international model is incompatible with the LTE network hence the SOC change. They all run the same apps and the performance difference between them is negligible to the user. Check the reviews of US variants, pretty much every reviewer said that you'll be hard pressed to find a meaningful difference between them. And because of the benchmarking difference between them Samsung threw in a 2GB RAM.  

I am tired of this fragmentation argument. All Android phones run the same apps with a few exceptions as long as they are powerful enough. Sure there are problems here and there but it doesn't really mean much. I think Apple fragmentation is worse because Apple intentionally prevents older users from getting new features, not because those phones aren't capable but because to promote new phones.