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Khuutra on 22 September 2012
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happydolphin said:

Yes, mostly advertising. Do you think Nintendo could take a hint or two from the likes of Sony, and similarly companies like Coca Cola.

True Nintendo's image has dramatically improved with the Wii/DS-type advertising that is prestine and Apple-like. But it lacks the cultural influence of Apple, and also Sony and Coca Cola.

Nintendo has done a hell of alot to reenvigorate their brands, but there is more to learn. I believe Sony already has that expertize, it would be good for Nintendo to take notes. Of course, there's Sony, there's Coke, there's MacDonalds, all these companies that KNOW how to be culturally relevant.

Has Nintendo succeeded in this? I think not. They have everything to make 100M, but not what it takes to make 150M.

Apple and Coca-Cola are two of, if not the two most powerful and valuable brands on the planet. Coca-Cola has been that way for decades. Comparing the current state of Sony to the current state of those two is counter-intuitive, bordering on fallacious.

Nintendo's branding in the past five or seven years has been enormously more effective than Sony's within the gaming sphere, and taking notes from Sony within this context would only serve to weaken Nintendo's brand, not strengthen it.