Dark_Lord_2008 on 21 September 2012
Selling 6 million at a profit over the nov to jan holiday period is better than selling 8 million+ at a loss.
Sony will make lots of easy profit on software sales on an install base above 70 million.
Late in the generation and a new system is on the horizon.
New systems cost money in R & D and are usually initially sold by Sony at cost or at a loss.
