crissindahouse said:
if they would sell the console with $100 loss first, they could sell it without loss not so much later and with all the royalties/psn+ and everything else i think it could be a profitable gen for sony. what did they lose with ps3 first? $300 or something? now imagine $200 loss less per console for the first millions of consoles. with $100 loss first they could sell the console for a profit after a while which they couldn't so fast with ps3 and i think those profitable sales would bring back the losses of the first sales and the console alone would be at least lossless when we would get a ps5 (who know if we will even get that with all the streaming stuff and so on in 2020 or so) sure we have no clue how much consoles sony will sell next gen and yeah, in reality we know almost nothing but i don't believe $100 loss would be as bad as you might think. |
a 100 dollar loss on 10 million consoles is 1 billion dollars. With a B. How much is a PS plus subscription? 50 bucks a year. So lets say half of the 10 million get PS+ (which I think is a generous number), thats 250 million dollars. So we're still in the hole by 750 million dollars. Lets say each console gets 2 games at say 10 dollars profit (from licensing) each in the first year (on average), thats another 200 million dollars. So you're still in the hole in the first year by 550 million dollars. How much cash does Sony have? They are rated at a 14 billion dollar market cap, with already 6.4 billion in losses per year (as of April). If my estimates above are true, and all else is equal, then Sony as a corporation will be bankrupt in 2 more years.
Given the above, they have to sell PS4 at cost or at a slight profit. Look for a 500+ dollar console, or a console on par with WiiU.
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