Nintendo's gamer strategy and why they could take it all this next gen

[HoloDust]

I think people really underestimate how much of Wii's near 100mils are actually "casual" gamers who bought it, played it for a while and never looked back at gaming again or moved to another casual platform. So, IMO, though Wii did expand console market, lot of that expansion is pretty much unstable, so what could really happen in next gen is that we actually see smaller install base than in this one, with some significant loyalty shifts in user bases.