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Andrespetmonkey said:

Sold for 35k, costing 40k to make. Before I go on, do you know roughly how much nintendo lose/gain on the Wii U?

I'm sure Nintendo is making a small profit.

However, I think you're assuming they'll sell PS4 for a loss and that far less likely now.

Viper pointed out that Sony's financial stability as a company is not the same now as it was in 2006. Vita has been argued since launch if it was at a loss or not, seems like it was a very, very small loss if any, once you include the mandatory memory.

I highly doubt Sony will go for any signifant loss and $100 per console is significant.

Your thread you linked above had a logic flaw. It showed a 285 cost of materials and a price of 299. That makes no sense. There is A LOT more to the cost of a product than just its core materials. As an example, the Vita was said to have a cost of $180, yet it sells for $250 at a very small loss or maybe small profit. That is just for a small handheld with less packaging and shipping costs associated.

If Sony is targeting a 35,000Y to 40,000Y product for sale, then its likely targeting a total cost of materials around 2/3rds of that. It simply won't be a "powerhouse" with these financial limitations.