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Cobretti2 on 18 September 2012
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Andrespetmonkey said:
Viper1 said:
And a $100 loss per console is far too much for them as a company now than it was back in 2006. In 2006, they were a financially sound comapny. That is not the case today. If they sold 10 million units at a $100 loss, that's a $1 billion loss to a company that can't handle taking on another billion dollar loss.

They won't make a $1 billion loss. They'll lose that much on consoles, but make it back within maybe a year through software sales and to a much lesser extent peripheral sales (if they make a profit), give it another 6 months oon top of that for R&D, manufacturing and what not.

Viper buys a PS4, Sony loses $100. Viper then buys 5 or 6 retail games over the next year, a few smaller downloadbles and maybe some Minis, subscribes to Netflix, maybe a new streaming service or PS4 or PS+, he makes some microtransactions on F2P games, possibly buys another controller or PS eye/Move 2 (or whatever they may have)... etc.

That money is definitely made back (unless it's PS3 scale money), it's just a matter of how long it takes. A year/year and a half due to $100? Not a problem. 

LOL you do realise all the profit Sony made with the PS2 was blown on hardware sales of PS3, which even lead them to be significantly in the red?

They have only jsut made it back to  profit stage when looking at overall picture since Sony has been in the console race.