Nintendo: Ramp production up to at least 2.5 miillionper month for the Wii. And start prepping for Christmas, I'd begin manufacturing different colours of the Wii to match the DS range for a December release. Be ready to drop the price to $200 along with the new colours. Launch new advertising campaign to convinve other gamers that the Wii is not a kiddies console, and keep up old campaign advertising to the 'casuals'.
Microsoft: Drop the price in Europe and Japan. In Japan, also completly rebrand the product. New design, new ad campaign, new games, new bundles, new price, new logo. Get some of the bigger Japanese companies to release more Japanese games. It's great having Capcoms backing, but it doesn't help in Japan if most of their releases are aimed at the American market. I'd pretty much leave the US as it is for a while, everythings going well other there.
Sony: Cut the 20, 60, and 80gb models. Just leave the 40gb and release a 120gb model. Advertise the 40gb as the casual console, and the 120 as the gamers model. Priced at £250 (40gb), £350 (120gb). Bundle the 40gb with Singstar, and the Playstation Eye. Bundle the 120gb with Warhawk, headset, HDMI cable. 40gb = sixaxis, 120gb = DS3. Also bundle a semi-big game with the 120gb aswell atm, that would be something like Uncharted: Drakes Fortune or Call of Duty 4. Try to get some kind of bundle deal with Take2 and Grand Theft Auto.
Existing User Log In
New User Registration
Register for a free account to gain full access to the VGChartz Network and join our thriving community.
