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Well, I would say that the main attraction to a non-gamer is the BR. That is the reason why Sony included it. In fact, IMO, the only reason the majority of people are buying PS3's now is because of the BR player. Wedbush Morgan analyst predicts that the overall winner of the consoler war will be the PS3, because BR will win the format war. However, if HDDVD wins the format war, then Sony may have a problem in their hands.