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So why do 360 exclusives sell more than PS3 exclusives?

I guess it's just because the 360 is popular in the US and the exclusives for both consoles cater to the gamers here. There are several reasons but I think that is one of them.

Personally I prefer the PS3. Most 360 games are made focusing on multiplayer first. I do enjoy playing multiplayer games but I enjoy a game with a good single player much more. That's why I like the PS3 exclusives. You can't say Halo has a better story/single player than Uncharted. It just can't compete. However Halo takes the multiplayer.