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Nonsense, Sony just has to continue their current gimmick of making their consoles as powerful as is reasonably possible and pricing them low enough to be losing money on every sale but high enough to make sure everyone understands they are more 'valuable' than the competition.

Microsoft just has to continue their gimmick of following Sony's lead, and charging their consumers for a service all of their competitors provide for free.

What more of a hook do they need?