Renar on 04 February 2008
"Around the same time, the recommended retail price of Sony's first-party titles - which had since launch been slightly cheaper than those from third-parties - quietly went up, in Britain by a few pounds, in Australia by AUD$10."
What I love about this is Sony can claim that it is the stores raising the price to the customer, not Sony. Of course, I doubt that the stores will keep much of this recommended increase.
Which basically is what Michael Ephraim says "we realised we needed to increase our revenue on software".
Torturing the numbers. Hear them scream.
