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I have no problem with fairly priced unlockable content being sold for a complete game, but I think some companies take it too far ...

The old shareware model was a decent example of this. Games like Quake were given way on disc with all the content for the complete game on the disc and you had to buy unlock codes to play more than the introductory chapter. The game was fairly priced, the add on content was fairly priced, and I didn't have any problems with it.