spurgeonryan said:
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For the subsidy.
Here in Canada, I can get an iPhone for $200 + contract for ~$60 a month or I can buy the iPhone outright for $650 and pay ~$60 a month for service. You get no monthly discount for bringing your own phone, so unless you plan on jumping between carriers (travellers will often want to do this), there's no reason not to take the $450 discount.
Different markets, different conditions, but carrier subsidies on iPhones tend to be bigger than for other smartphones, further encouraging contracts.

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