They want to power to themselves and don't really want to compete. Although, a proper free market, does sound better, it almost allows for near infinite growth and prosperity and lots of competition
Xbox One, PS4 and Switch (+ Many Retro Consoles)
'When the people are being beaten with a stick, they are not much happier if it is called the people's stick'- Mikhail Bakunin
Prediction: Switch will sell better than Wii U Lifetime Sales by Jan 1st 2018