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Darc Requiem said:
Traditionally games produced by the hardware manufacturer were $10 cheaper than third party titles because 1st Party software doesn't have to pay the licensing fee. Since MS broke with that tradition with little backlash, Sony would be foolish not to follow suit. If they ever hope to make up their losses, it will be from software.

 I think the only reason MS didn't receive much backlash is because their games still didn't break $60.