PlayStation Vita update locks memory cards to PSN accounts

[Kyuubi Ricky SSJ2]

brendude13 said:

RolStoppable said:

blkfish92 said:
This is going to sound blunt, but that's retarded! What's their reasoning for this?

Money.

I don't see how this makes them money. It just adds another hurdle for Vita owners.

They could have easily just done what they did with the PSP, download content from multiple accounts but the content is only playable if the account it is tied to is activated.

It's probably just to make current Vita owners buy another memory card so they can access other shops. Sony knows that die hard fans will do anything, so they might as well exploit them. I can't see any other reason as to why they would lock memory cards?