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In terms of game consoles it's good for companys to create value over time for the consumer. They can accomplish this in two major ways. #1 Big games that people enjoy and #2 Adding secondary features through firmware updates. Sometimes the market will create value for a console without the manufacturer having to lift a finger, there were not many Blu-Ray movies when the PS3 launched but now there are alot more movies available. This makes the PS3's Blu-Ray playback feature more desireable.