Chark said:
No Sony announced a $50 million marketing plan for Vita this year. There is no reason to believe that Sony is loosing money on the Vita, sure they aren't hitting the projections they originally apsired to but the system itself is an outlet of profit. Killing the system off now is a sure fire way to lose money on it, they will never have an opportunity to make enough money back from its development. It is outrageously a bad decision. The system's manufacturing costs will go down, they will place in price drops when the are reasonable. The system isn't making them a ton of cash but it isn't bleeding money. They need to keep everything that makes them money right now. The idea that it is failing or that it is dead is subjective because it is often weighed against competitors or past devices. PSP sold 9 million its first year, suffered from rampant pirating, and didn't have many online offerings at all. Vita might not be selling well, but it is a concrete system thusfar with EVERY title available digitally and a much more upgradable OS. Where is the line in the sand? How many devices does it need to sell? Vita will be a far more profitable venture than the PSP, Sony only needs to stand their ground during this PR onslaught. |
That was $50 Million to cover the PS-Vita's launch in the United States, and probably only represented 4 weeks of advertisements ...