He really should of cited his sources... because some of that goes directly against what's written in DOMA... and a lot of the stuff at the end goes against well... all known market research and general economic theory.
Providing media to people who wouldn't buy it otherwise WILL increase sales. That's about as basic an economic fact as you can get.
Of course, that doesn't mean that the creator shouldn't decide whether such a thing happens.
It is however profitable to do so.