By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Android marketshare is meaningless because it doesn't enjoy all the network effects that marketshare usually brings.

The Android brand is weak (stifled under carrier and OEM brands), the user experience is fractured between several custom UIs, hardware/software compatibility is unreliable, it's a distant second software platform, accessories and peripherals are scarce, and the overabundance of Android models means few of those models get to enjoy economies of scale.

Every single advantage that normally goes to the marketshare leader is going to Apple in the mobile market, and that's why Apple can profit like a monopolist with a relatively small share. Android is a fascinating example of the failure of "marketshare at any price" thinking.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.