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This is a good card. But it's kind of stuck in no mans land if you ask me. It's not dirt cheap yet that you can buy it and feel like you got a bargain and it doesn't offer killer performance you wouldn't expect when spending 300 bucks on a video card. Its priced just right for performance it offers and looking at competitions pricing...

I only see people buying this at a large scale at around $229 price range...like they did with the GTX 460 and 560 ti.

Also, thanks to these new cards coming out, people are dumping their old 500 series cards on kijiji and ebay. Ive seen GTX 580 as low as 200 used. That's also something to consider.