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Gamers have the choice not to pay the extra $10 for DLC that adds little or nothing to the game. $10 for an extra character, a new weapon and one or two hours of additional game play.
A gamer pays $50 or $60 for an incomplete game. Developers withhold content for the game by releasing them in 4 or 5 installment at $10 a pop to add $40 or $50 on top of a $50 or $60 game.