Microsoft and hardware. Is Surface the beginning?

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mike_intellivision said:

Argh_College said:
Well Microsoft is doing things right but unlike Apple that only uses their OS on their devices, everybody uses Microsoft OS so Microsoft needs to be carefull because others companies also want to sell their Windows 8 tablets.

Or far worse for Microsoft, they will get hit with a varsity of monopoly charge by governments and have the other hardware makers embrace a new software standard of OS (such as Linux).

Mike from Morgantown

Mike do you know what a monopoly is?  I don't get how Microsoft developing hardware that uses its software would be a monopoly when there are/would still be OEMs that are capable of licensing the OS and installing it on their hardware?  Not to mention, Apple, to my knowledge has never been hit with a single monopoly charge for being the sole source for its OS.

Would it necessarily be good business?  Possibly not.  It might hurt them in the long-run, but we'll see I suppose.  However it isn't a monopoly.  There are other alternatives, namely Linux and OEMs have the same opportunity to do what Microsoft is doing.  What got Microsoft into trouble in the 1990's is that they previously had used their market position to pressure OEMs into using Windows and or Internet Explorer as the default/installed browser. 

Their position in the market allowed them to push competitors out of the market.  Not by competing against them, but by forcing the hand of OEMs to ensure
that Windows and Internet Explorer were on desktops.  Even if Microsoft stopped licensing Windows to OEMs, it wouldn't be a monopoly because there are still alternatives to Windows available on the market.