| DanneSandin said: I don't get why journalists are so fearful of Apple getting into the gaming biz. They're all about casual use: iPhone, iPad, iPod - they're all very simple to use. Hardcore games are by definition NOT easy to use/play! It's H-A-R-D C-O-R-E. they might make a casual console (like the Wii was/is) but they'd rely souly on 3rd party: no core gamer would abandon NinSonySoft for some fruit ninjas or angry birds console. That piece of shit really would be a piece of shit console. |
I think it's because Sony's business model has always required them to sell to the masses - casual and hardcore - in order to work. PS1 and PS2 were very profitable - because they sold over 100M units each. PS3 is still on pace to lose money throughout the course of it's life (or it MAY break even by the end). Which is crazy for a system that's sold 65M units, and likely to sell 100M. The 360 overall is likely to be more profitable than the PS1 or PS2, but it will never eclipse, or even approach, their total unit sales. Were apple to throw their hat into the ring, it erodes Sony's marketshare even further - something their business model's have been thus far unable to handle.







