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It's a very tough spot. Can't get the sales without the games and can't get the games without the sales.

I can't blame 3rd parties for being reluctant. PSP wasn't a great game seller even with a 70m base. Vita is too expensive and they are all looking at iOS/Android as the new portable market. 3DS isn't helping either.

Even if Sony cut the price, I don't know if that would be enough to create the kind of momentum Vita needs now.

They need some ingenius marketing to convince us all we can't live without one.