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Kasz216 said:


Not to mention research more or less shows we DON'T always make the same descision under nerarly identical circumstances.

I mean, if you eat at the same restraunt weekly, you don't order the same food every week do you?

Sometimes you just want something different.

Why?  There really isn't a proper reason behaviorly for this to be so.


Yes there is. Eating the same food over and over will eventually cause you to not enjoy it as much as you used to, which is not desirable. Eating pasta every day just because it's your favorite food makes no sense because  that's not the best way to enjoy your pasta. Once again, it comes down to maximizing profits.

As for not making the same decisions under nearly identical circumstances, the reason to that is not only the slight environmental difference, but also how you feel at the moment. Tired, active, happy, sad and all other feelings greatly changes what you would consider "profitable" at that moment.

And it makes no sense to compare how different humans react under the same circumstances.