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kowenicki said:
Persistantthug said:
kowenicki said:
torok said:
withdreday said:
TheProphet said:
How is Sony going to pay for this upgrade in technology, new plant equipment, etc., when it is bleeding red ink? There's not going to be a PS4 for quite some time. If they made game systems upgradable then we could swap the parts and pay a profitable price for the fun of tinkering with the PS3. Besides, the PS3 graphics are so good I don't think they are fully utilized now. If they are, I can't image upgrading for just higher resolution. And what new features would there be? I just don't see any compelling reason to have a PS4.


Sony has more than 15 billion USD in assets. These resent losses are nothing. They can afford a PS4. If it scuffles like the PS3 did out the gate however, that could change.


Actually, people forget that Sony has a large cash reserve (around US$ 170 Billions). They were immensely profitable in 90's-early 2000's. They have a lot of money to burn and will do what they think that will lead to a return to profitability. If they believe that it will be a cheaper console, then it'll be this way. If thet think that it'll be a US$ 600 beast, then it'll be this way.

Anyway, I believe that they will prefer a higher mid-end aproach. Powerfull but not too expensive.

Utter garbage. Where do some of you pull this rubbish from? $170bn in cash, wtf?

Sony has about $7bn in cash, the rest is in long term investments, building, inventory and machinery. 

TOTAL assets are $161bn

TOTAL liabilities are $137bn

Not much room there any more.

So you see they dont have a lot of money to burn, infact if they repeat the last 3 years in the next 3 years (I dont think they will by the way) then they wouldnt exist any more. 

Are people this oblivious to the real situation?  A companies value doesnt just collapse for no reason. You seem to think that Sony can do what the fuck they want with zero consequenceand that they are some kind of super company.  They arent... not anywhere near.


Well,

Sony is most definitey a SUPER CONGLOMERATE Corp.

They are the conglomerates of conglomerates, with their hands in practically everything entertainment wise.  To say that Sony is Hollywood, that wouldn't be far from the truth.

 

I'm not sure how much money they have though.


No it isn't.  It's about 13% of Hollywood, last time I checked.  

That's alot.

Not only that, but music, TV.

And you can't forget about their power and influence with media formats.  They co developed CD, DVD, and now BLURAY.

They even convinced in industry that for high end movies, 3D is the way to go.

Sony's a big deal, kowenicki.......very much so.