Soleron on 06 August 2012
RolStoppable said:
We would need to look at how much Sony's quarterly hardware and software sales were down year over year in calendar year 2012. Probably at a similar rate, but January to March saw a significantly bigger loss. That's when more PSVs were shipped overseas and the loss on each unit is recorded when Sony sells it to retailers. Of course, the same quarter had the PSV launch marketing campaign which is a bit more costly than the regular ongoing marketing of PlayStation products, but this alone probably does not account for the bigger loss. |
OK. I'm not really arguing against you here. I have no idea whether Vita is profiting or not, just saying whether it does isn't likely to be a major contribution to Sony's huge losses.
