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I think it's more interesting how CoD4 outsold Assassin's Creed greatly on the 360, but on the PS3 both games sales were practically the same.

But I don't want to change the theme of your thread and will stay on topic.

It shows how strong 360 is with software, people are buying it to play games, not much else, which is very good for any console. 3rd Party developpers can't afford to skip the 360 (unless the game isn't catered to that audience) because the owners have proven their support.