Entroper on 02 February 2008
| shams said: The one thing I would like to see Ninty do, is move into a completely different market - even to say, compete directly with Apple over iPod / music player sales. The key for them is manufacturing - whatever they do, it can't compete/disturb their current manufacturing chains/products - that would be counter productive. A simple iPos style (no screen? or iPod touch style?) device - purely as a media player. Something small, cheap, easy to make. Make money off the 'Nintendo' name itself. The other option is to release something like this as a "premium DS II" (or just a premium DS). If they released a new, limited edition version of the DS - that was say, double the price - and had a heap of extra features (with double the margin) - it would be a huge seller. ... But I guess their strength *is* software, and its more profitable really. If they can sell 10m units of Brawl this year, and say it cost 10m US to produce - Ninty would be making $25US / unit. Thats a juicy 230m profit - from one title. If they can sell 200m units of software in a year (possible when there are 100m DS units + 40m Wii units in the market) - at a $20 margin each - thats a solid 4bn US. |
The problem is, I don't think the mp3 player market needs any additional competition, and Nintendo would not want to dilute their brand by expanding into new markets that would be difficult to compete in. If they do expand their product line, it will be either an entirely new product directly related to gaming, or some other form of interactive entertainment.
