HappySqurriel said:
The best investments usually are made when `everyone` believes the investment isn't good; and therefore the price is low. For the past few years I have been trying to anticipate when a company has done what is necessary to turn itself around and, while I'm certainly not great at it, I think I'm starting to get a feel for it. I'm currently watching a couple dozen companies that are struggling and trying to decide when to invest. As a rough way to put it, one of the main things I have noticed about companies that see major turn-arounds is there is a dramatic shift in their culture/vision that is more in-line with the strengths of the company; and this is something that I haven't seen from Sony. |
Good luck with your attempts at that! I'd love to do a little company speculation myself, but I've got precious little cash flow to work with.
I think you're right about the vision aspect though. Sony makes some good products, but it seems like they don't really understand how to make the company viable for the audience of now. The PS3 is a great machine. PS2 is still my personal favourite, but everyone has a preference. Unfortunately, they don't seem to really get that things like the Vita won't just sell themselves. As with the television division, it's like they don't really understand that they not only need to market these things, but they really need to make sure people associate Sony with 'quality, long term and fun experiences'. The downward spiral of their television division could, in a sense, be attributed to negligence. Just having the name Sony isn't going to sell things on its own anymore, not when you can get quality for cheaper. They haven't put much into it as of late. I'd hate to see them do the same thing to the Vita, driving it into the ground through an assumption that things are doing just fine.
If they can get the vision in line with the company strengths/assets, I think they should be able to pull things through.







