BlkPaladin said: There was a study on "hype" and presence in the customer's mind. It seems things only stay fresh in the customer's mind a few weeks. So starting the hype on titles especially if they are new titles is better only two/three months out. Established franchises are effected by this but not as much so as new IPs. And the "Nintendo Direct" that will be covering all thing (that Nintendo wants to talk about) Wii U is rumor to be at the end of this month to early September, giving them a two-to-three month ramp before launch. |
Holding info on games that launch in September or October is one thing, but for the games like Darksiders II that will launch this August it's absurd.
If you don't say anything about it, people won't know if it's better than the PS3360 version or/and if the extras are worth to hold on their purchase and wait for the better version, so they will buy the other versions and, once the game launches on WiiU, it will sell like crap because most people will already have it.
Holding info to increase hype near launch: good.
Holding info that will damage your future sales: bad.
Please excuse my bad English.
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