BluRay was pushed in the market without demand. I mean, I never ever met someone in 2005 saying "I wish I could get a better picture than this crappy DVD offers".
It will take another 3-4 years before BluRay gets anywhere near the 65% - 70% region. In 2016 we will see digital distribution become bigger than ever. I think Digital distribution has a better chance to become the dominant "format" than BluRay.
Imagine not having GamePass on your console...







