The story Samsung was trying to tell the jury was that before it unveiled the first iPhone, Apple's was pursuing a design inspired by Sony's (SE) aesthetic -- a line of reasoning that has been transformed in hot fires of the blogosphere into proof that Apple "copied" Sony's design.
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But let's go back to the first sentence of the excerpt. The article that was circulated internally at Apple, Gruber helpfully points out, was a 2006http://www.businessweek.com/innovate/content/feb2006/id20060221_140419.htm">Businessweek interview with the designers of the product shown at the top of this piece. It was not a phone at all, but a Walkman -- the NW-A1200 -- that according to Businessweek represented for Sony a new, cleaner, less cluttered design aesthetic.
And what inspired that new aesthetic? Of all things, according to the Sony designers, an Apple iPod.
Apple wasn't copying Sony, dear bloggers. Sony was copying Apple.
http://tech.fortune.cnn.com/2012/08/01/the-sony-device-samsung-claims-inspired-apples-iphone/
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
