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There seems to be a lack of clarity on the 500k number although you can see where the estimate is coming from.

http://ameblo.jp/sinobi/
50 man= 500k (80% sell through)

It's a Japanese blog that allegedly received this number from a leaked sales report from Famitsu.

http://www.joystiq.com/2008/02/01/rumor-smash-bros-brawl-sells-500k-on-first-day-in-japan/

Then again, NCSX reported that only 25% of production shipped (meaning 2 million initial press?). Referring to the percentage of their order that was received?

http://wii.qj.net/Super-Smash-Bros-Brawl-Japan-Low-launch-numbers-may-lead-to-delayed-pre-orders/pg/49/aid/112631

NCSX site: http://www.ncsxshop.com/cgi-bin/shop/RVL-P-RSBJ.html

But Japanese retailer Lepton reports similar shortages on initial orders (based on 300-400k shipped)

http://www.japanator.com/elephant/post.phtml?pk=7258

Seems to be a bit of confusion as to what number actually shipped on day 1.
500k pending the alleged Famitsu sales report is legit.