It's a poor comparison. When you buy a used game you're buying a collector's item -- essentially an antique -- much more than the software stored on it. This is why used games in good shape are worth more than ones with dented boxes, missing instruction manuals, etc. It's also why people are actually still buying these used games for much more than they could pay elsewhere.
The VC is absurdly overpriced. If you want a much fairer comparison, look at the versions of these games that appear on XBL and the PSN. Here you find classic games with enhanced graphics, sound, and controls for about half what you pay on the Virtual Console. And you don't need to buy a special controller to play them.
Now, it's not all that bad. N64 games are a pretty good deal at $10. Everything else is completely out of line, though, with the worst being Genesis/SNES games at $8.
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