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Well, you could call for consumer sacrifice on both parts.

360 people buying a product that would likely break down and PS3 people buying an outrageously priced BBQ grill.

You cannot ignore that the 360 fanbase is very US based, US consumers are alot more compulsive and susceptible to marketing sh*t and the 360 was accompanied by a sh*t load of marketing.

BUT overpricing or selling stuff based on a gimick or brainwashing people with marketing is one thing:
Relentlessly promoting a highly defective piece of hardware over the years is another.

In my experience with technology no product could ever survive, no matter the loyalty without the press turning a blind eye. And by a blind eye I mean tearing their eyeballs out and following the one eyed king.