4 billion what,tv viewers, the olympics is good fun but it does like to blow its own trumpet,i like athleics but lets not kid ourselves that everyone has to be glued to the tv to watch every sport going,the fact that the BBC has the coverage of everything tells you something
edit i'd be surprised if anything from the olympics appears in the most watched for the year,maybe the ceremony,infact i'd be interested to know what the past figures are or if any event has made it,i've never seen an olympic event make it big in viewing figures,england footy always and wimbledon this year,the rugby world cup final was 8m,i'll have a check,not sure how you can claim everyone in england will be watching if nothing has ever made it in the most viewed list but i'll check
Above & Beyond
