famousringo on 24 July 2012
ARPU for the iPad plunged from $650 last year to $540. That's a combination of the new iPad 2 price point and special deals for education and other bulk purchases.
iPhone ARPU has also been squeezed from $655 to $625 as the 3GS and the 4 take up more iPhone sales.
Goes to show why big unit growth doesn't always translate to the bottom line.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
