New project codename: Firemonkeys.
http://www.gamespot.com/news/ea-merges-firemint-and-iron-monkey-to-form-new-studio-6388352
"Ultimately, the name Firemonkeys respects both the studios' legacy. People can still judge us by the products we make. Iron Monkey has always retained creative control over the games we make and that won't change. All this merger means is that we can be a lot more efficient in the way we do business. We can share resources and knowledge with Firemint and become the best of the breed in mobile development."
Lay believes mobile development is slowly growing both in the global gaming industry and in Australia, with smartphone install bases on the rise and the constant improvements in technology. Going forward, Lay says the new Firemonkeys studio will look to establish and push its own brands harder and be the creative centre of intellectual property.
"We want to sit shoulder to shoulder with EA studios like DICE and Criterion, and we'll get there by having IP ownership, whether we create our own or take ownership of an existing one. In the immediate future, this means making sure all Firemonkeys titles are of the same quality and standard as existing Firemint and Iron Monkey titles. I want us to be seen as a creative entity, not simply a porting house."
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
