Every Developer and Gamer except the Call of Duty Dev and people who play this games are desperate to show and see their new technology.
Nearly every studio(except the CoD DEvs) wants to show of their new Engines and so on.
They could go to PC of course but 95% of them can't sell stuff there - New Consoles will be bought time after time,thats a given especially if Developers put out good software.Epic is testing their Unreal Engine 4 with its 1st game on PC even if they said they dont like the PC the whole Gen...There comes the time even haters have enough of weak hardware especially if they use technology that was already old in this Gen(DVD)
Even the PS3 with its 600$ could sell enough to have games on there even if it took time for the console to really got into the game.
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